case study
Successfully elevating Lawrence Technological University's brand visibility.
Lawrence Technological University an independent tech-focused university in Southfield, Michigan, partnered with State Champs to boost awareness and drive growth in First Time In Any College (FTIAC) applications. With Michigan facing a long-term decline in high school graduates, the campaign aimed to position LTU as a standout choice, especially among prospective student-athletes.
Leveraging LTU’s strong NAIA varsity sports offerings, the “Recruit Yourself” scholarship campaign invited high school athletes to connect directly with LTU coaches. The message was delivered across all State Champs! digital and social media platforms as part of a broader LTU-branded sponsorship directed at the 9 county Metro Detroit Area.
RESULTS
- 10+ million digital impressions
- Double-digit growth in FTIAC applications for Fall 2025
- Increased prospective student-athlete engagement across LTU sports programs
The partnership successfully elevated LTU’s brand visibility and reinforced its position as a viable choice for college-bound student-athletes seeking athletic scholarships in Southeast Michigan. Furthermore, this success will serve as a foundation to expand upon for marketing appeal.
SOCIAL MEDIA MARKETING
Social media encompasses every part of Lawrence Technological University. From academics, to athletics, to alumni, we provide an experience through the power of storytelling with images, video, and text.
Your future starts at Lawrence Tech University. Receive an athletic scholarship at LTU and kickstart the path to your dream future! ⭐
— STATE CHAMPS! Michigan (@statechampsmich) December 13, 2024
Go to https://t.co/mrvPvFDoMc to get started pic.twitter.com/ANq3XRSnZ2
Curious to learn more about the unique educational opportunities available at LTU? Join us on March 15 for Exploration Day and participate in three hands-on sessions designed to introduce you to our rich variety of programs!
— Lawrence Tech (@LawrenceTechU) March 3, 2024
Register today ➡️ https://t.co/rCs0wzvOij#WeAreLTU pic.twitter.com/QlXp2eSTtB
BRANDING & STRATEGY
Yellow Flag reviews and approves the use of the University’s name and all identifying logos and graphics to ensure the symbols, marks, and images are used in accordance with brand standards. LTU’s brand helps set the University apart from competitors. It establishes the look, feel, and voice of LTU. Hundreds of brochures, posters, flyers, banners and postcards are created annually.
PHOTOGRAPHY & VIDEOGRAPHY
Let us share your story! Video and photography engage audiences and encourage social media likes, shares, and conversions to build brand awareness.
