Lawrence Technological University (LTU) has been a powerhouse in education since its founding. With a rich history of excellence, LTU sought to elevate its brand identity to match its innovative spirit. That’s where our team stepped onto the field. Tasked with refreshing LTU’s visual identity, we aimed to bridge the gap between academic tradition and athletic prowess. One of the key plays involved crafting a brand that resonated with both prospective students seeking knowledge and investors looking to back a winning team.