GAME PLAN
Fusing academia and athleticism for Lawrence Technological University's brand revitalization.
Lawrence Technological University (LTU) has been a powerhouse in education since its founding. With a rich history of excellence, LTU sought to elevate its brand identity to match its innovative spirit. That’s where our team stepped onto the field. Tasked with refreshing LTU’s visual identity, we aimed to bridge the gap between academic tradition and athletic prowess. One of the key plays involved crafting a brand that resonated with both prospective students seeking knowledge and investors looking to back a winning team.
what we did
- Branding & Strategy
- Content Creation & Production
- Digital Marketing & Engagement
- Events & Experiential Marketing
- Photography & Videography
- Podcasting & Broadcasting
- Social Media Marketing
- Live Streaming & Broadcasting
- Web Design & Development
SOCIAL MEDIA MARKETING
Social media encompasses every part of Lawrence Technological University. From academics, to athletics, to alumni, we provide an experience through the power of storytelling with images, video, and text.
The sky's the limit at LTU! ⛅ #WeAreLTU pic.twitter.com/1Ji4EjfJuZ
— Lawrence Tech (@LawrenceTechU) March 6, 2024
Curious to learn more about the unique educational opportunities available at LTU? Join us on March 15 for Exploration Day and participate in three hands-on sessions designed to introduce you to our rich variety of programs!
— Lawrence Tech (@LawrenceTechU) March 3, 2024
Register today ➡️ https://t.co/rCs0wzvOij#WeAreLTU pic.twitter.com/QlXp2eSTtB
Sports update on LTU men's athletics! 💙🤍 #WeAreLTU pic.twitter.com/k76k9ud6Zj
— Lawrence Tech (@LawrenceTechU) March 4, 2024
BRANDING & STRATEGY
Yellow Flag reviews and approves the use of the University’s name and all identifying logos and graphics to ensure the symbols, marks, and images are used in accordance with brand standards. LTU’s brand helps set the University apart from competitors. It establishes the look, feel, and voice of LTU. Hundreds of brochures, posters, flyers, banners and postcards are created annually.
PHOTOGRAPHY & VIDEOGRAPHY
Let us share your story! Video and photography engage audiences and encourage social media likes, shares, and conversions to build brand awareness.