WHERE CREATIVE VISIONS LIVE

We’re your brand’s All-Stars! Whether we’re executing the perfect brand identity or scoring a winning game plan, we approach marketing with the precision and prowess of an All-Pro quarterback. Ready to drive your brand to victory? Let’s strategize together to make marketing magic happen!

who we are

Yellow Flag Productions | The Power of Storytelling

Yellow Flag Productions is the ultimate playmaker in the world of Michigan high school sports and higher education marketing communications. Since 2002, we’ve been hitting nothing but net as the proud parent company of our flagship brand State Champs! Sports Network. With seasoned pros on our team, we spotlight the triumphs of high school student-athletes across Michigan through Emmy-winning videos, blogs and podcasts. As the trusted marketing agency for Lawrence Technological University, we turn every marketing challenge into a slam dunk. Our game plan? Armed with a playbook of time-tested marketing strategies infused with emerging AI technologies and customized solutions, we’re ready to elevate your brand into the winner’s circle, leaving the competition scrambling to catch up. Throw a yellow flag on poor marketing results and score big with a winning game plan. Let us be your MVP!

Our Quality Policy
 
Yellow Flag Productions is dedicated to producing high-impact, purpose-driven content that meets or exceeds the expectations of our audiences and partners by embracing creativity, collaboration, and continuous improvement.”
 
Our Mission Statement
 
To tell authentic, emotionally resonant stories that celebrate achievement, build community, and inspire the next generation — through sports, education, innovation, and the human spirit.
 
Our 3C Vision
Create. Connect. Cultivate.
 
  • Create compelling, meaningful content that inspires pride and purpose.
  • Connect audiences through stories that highlight teamwork, resilience, and unity.
  • Cultivate the next generation of storytellers and leaders who shape their communities for the better.
 
Our Core Commitments
 
  • Authenticity: Every story we tell is rooted in truth and respect for its subjects.
  • Excellence: We strive for cinematic quality and journalistic integrity in every production.
  • Innovation: We use emerging technologies and creative platforms to expand our reach.
  • Impact: We create content that informs, entertains, and strengthens the communities we serve.
 
Our Guiding Purpose
 
At Yellow Flag Productions, storytelling isn’t just our craft — it’s our contribution.
We believe every story, whether on the field, in the classroom, or in the community,
has the power to bring people together and inspire positive change.

Check out our lineup

A deeper roster of winning case studies, real strategies, real results, all on display.

SERVICES

We’re the MVPs of brand development, crafting winning strategies that set you apart from the competition. From logo design to brand guidelines, we’ll ensure your team has a cohesive identity that resonates with fans and sponsors alike.

Our production team specializes in creating jaw-dropping content that leaves a lasting impression. Whether it’s dynamic videos, captivating photography, or engaging podcasts, we’ll help you tell your story in a way that captures hearts and minds.

With our playbook of digital marketing tactics, we’ll help you dominate the online arena. From targeted email campaigns to engaging social media content, we’ll drive fan engagement and boost your brand’s visibility in the digital world.

Elevate your brand with unforgettable events that leave fans cheering for more. From game day activations to experiential marketing campaigns, we’ll create memorable moments that keep your audience coming back for more.

Our photography and videography team captures every moment with precision and flair. Whether it’s capturing the intensity of game day or showcasing your brand’s products in action, we’ll deliver stunning visuals that leave a lasting impression.

Take your brand to the airwaves with our podcasting and broadcasting services. From hosting your own show to sponsorship opportunities, we’ll help you reach new audiences and amplify your message to the masses.

With our social media expertise, we’ll help your brand score big on every platform. From content creation to community management, we’ll engage fans, spark conversations, and turn followers into loyal advocates.

Bring your events to life with our live streaming and broadcasting services. Whether it’s a game day broadcast or a virtual event, we’ll ensure your audience never misses a moment of the action.

Our web design team creates winning online experiences that captivate audiences and drive results. From sleek designs to seamless user experiences, we’ll build a website that’s as impressive as your team’s performance on the field.

MEET OUR TEAM

at Yellow Flag Productions

Lou-Bitonti

Lou Bitonti

Founder, Owner and President

John-Watson

John Watson

Vice President of Productions and Corporate Partnerships

Lorne-Plant

Lorne Plant

Vice President of Operations and Executive Producer

Ted_Coutilish_121025_2

Ted Coutilish

Vice President of Communications

Marc-Crumm

Marc Crumm

Creative Director

BJ-Cameron

BJ Cameron

Event Planning, Materials Procurement, and Sales

Patti-Cesarini

Patti Cesarini

Sports Reporter and Analyst

Camren-Clouthier

Camren Clouthier

Photographer and Content Creator

Robby-Elliott

Robby Elliott

Social Media Manager

Jonathon-Kidd

Jonathon Kidd

Production Manager

Vanessa Litchard 2026

Vanessa Litchard

Social Media Specialist

Matt-Mandarino

Matt Mandarino

Graphic Designer

Amanda-Mooradian

Amanda Mooradian

Photographer and Social Media Manager

Chuck-Pellerito

Chuck Pellerito

Executive Producer

Nurzahan-Rahman

Nurzahan Rahman

Marketing Content Writer

Alec-Sweet

Alec Sweet

Content Producer

Renee-Ahee

Renee Ahee

Project Manager and Content Writer

Pete-Hollinshead

Pete Hollinshead

Project Manager

Antonette-Phelps

Antonette Phelps

Finance and Business Manager

Matt-Roush

Matt Roush

Freelance Writer