case study
Successfully aligned sportsmanship with charitable giving.
The Salvation Army, a long-standing nonprofit serving Detroit since 1887, partnered with State Champs to engage a younger, community-minded audience and boost the impact of it’s Red Kettle Campaign. By partnering with the State Champs sports, the overall objective looked to increase fundraising results and attract more volunteers to support the Red Kettle on-site efforts.
State Champs launched the “Gift of Giving” campaign, highlighting eye catching passes or assists as an unselfish but impactful moment in the contest. Product placement of “Red Kettle” accessories during live streams also represented the call to action for Red Kettle support across digital platforms.
RESULTS
- 9% increase in Red Kettle volunteer signups
- 8% over the fundraising goal
- Strong engagement with a younger, digitally connected audience
The campaign successfully aligned sportsmanship with charitable giving, delivering tangible results and elevating the Salvation Army’s visibility across Michigan communities.